Online Writing & Editing
who should attend
the fine print
The one-day Online Writing and Editing Workshop will help you communicate effectively with your online readers whether via web, e-newsletter, blog or e-learning.
* in-house training can be customised and hosted at your premises or another venue. Benefits include team building, reduced travel costs, less time away from work, and specialised content.
We'll cover -
* differences between online and print
* how to cater for impatient readers
* keys to compelling storytelling
* how to prioritise content
* knowing your reader
* the inverted pyramid
* chunking it and other techniques
* formatting for readability
* maximising microcontent
* writing for search engines
* effective hyperlinking
* driving readers through calls to action
* usable and accessible design tips
* repurposing print content
* role of the editor
* publishing process
* style guides
* real-world case studies
Handouts include useful online resources filtered from the thousands of web sites and newsletters on the topic.
The day begins at 9.30am with an introduction to writing and editing for the online reader. We'll look at examples of good and bad writing, take a painless grammar and punctuation refresher, and learn tricks to cut the fluff and engage with your readers.
Fun, hands-on writing and editing exercises will ensure participants fully understand the basic concepts, skills and techniques for creating concise, scannable, authentic, reader-centric text.
After lunch (1pm to 1.45pm), participants are welcome to work on their own material (planning, writing, comparing) and seek one-on-one free, expert advice from Yvette.
All participants who successfully complete the course will gain a certificate of achievement from brizcomm, the benchmark for online content in Australasia.
* personalised coaching and in-house workshops also available
WHO SHOULD ATTEND
Non-techies are welcome - the emphasis is on information rather than technology (you will not learn HTML code or how to use a web-authoring package - plenty of courses cover that side of web creation).
All jargon is explained and questions and discussion are encouraged.
The workshop will particularly benefit people in government, law, small business, corporate management, PR, marketing, advertising, sales, IT&T, creative fields, education, journalism and administration.
Read comments from participants.
Independent new media journalist Yvette Nielsen speaks from hands-on experience as a content coach, consultant and award-winning writer and sub-editor.
Her own e-newsletter and web site - brizcomm.com.au - won the national Smart Communities category in the 2002 Asia Pacific ICT Awards.
Yvette pioneered specialist web writing training in Australia, has written a web site review column since 1997 and was ABC Radio Queensland's weekly radio "cyber scribe" from 2001 to 2003.
She spent 11 years as a print journalist on Australian and Fleet Street newspapers and magazines before seeing the light of the modem.
After leaving the print-publishing world in 1995, Yvette worked as a freelance writer, editor, marketer, university tutor and lecturer before specialising in online content - planning, structuring, gathering, writing, editing and promoting compelling reader-focused information.
Yvette provides writing and editing coaching, training and brainstorming workshops, content strategies, information architecture, writing/editing, and site and e-newsletter critiques for government and business.
Her long list of clients includes BBC New Media (London), ABC, AAP, ANTA, CSIRO, Westpac, BHP, John Deere, ATO, ABS, AIM, Sun Microsystems, Mincom and Qantas, along with many universities and government departments.
Yvette's international guest-speaking gigs include the BBC's New Media Editorial Conference in London (May 2002), Internet Content West in Los Angeles (June 2001), and Asia Business Forums in Seoul and Singapore (2000, 2001).
She was web writer on a project that won the Australian Financial Review/Telstra Internet Award for Best Software in 1997.
Yvette has a Bachelor of Arts (majoring in Journalism and Government) from the University of Queensland and did a year of a Masters research degree in online communication in 2000 before being invited to embark on her PhD through Queensland University of Technology.
She has a Certificate IV in Assessment and Workplace Training along with extensive experience as a university lecturer and tutor.
Yvette was one of a select group on the Asia Pacific ICT Awards Panel of Experts (Australia) and an Expert Panel member (Content) for the International ICT Awards. Yvette has been a judge for the Australian Schools Web Challenge and the Asia-Pacific Queensland IT&T Awards.
See her client list and background.
THE FINE PRINT
Cancellations require seven working days' notice for refund. Substitutions are permitted. Brizcomm reserves the right to cancel workshops and refund your fee if insufficient numbers.
Invoices must be paid within seven working days of date of invoice. Cheques should be made payable to Brizcomm Pty Ltd or through direct deposit (details on invoice).
Discounts are available to non-profit groups.
* Yvette's guarantee - the response from hundreds of participants since 1996 has been overwhelmingly positive. If you do not feel you have gained value for money after the workshop, brizcomm pty ltd will refund your fee in full.
Contact Yvette now on 041 771 8683 or via firstname.lastname@example.org to book.