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E-newsletters & Blogs

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OUTLINE

An email newsletter (ezine) or blog (web log) can be your most powerful communication tool - or your biggest embarrassment.

Yvette Nielsen's one-day E-newsletters & Blogs Workshop will teach your team how to plan, structure, format, finance, distribute and promote a compelling e-newsletter or blog.

Yvette is an independent operator and vendor neutral.

As with all brizcomm workshops, the pace is fast, the content is fun and the tone is friendly (networking and shared experiences are a bonus).

While content ideas and tone are covered in the workshop, participants are strongly encouraged to also take the companion one-day workshop, Online Writing & Editing.

* in-house training can be customised and hosted at your premises or another venue. Benefits include team building, reduced travel costs, reduced time away from work, and specialised content.


TOPICS

* Netiquette
* e-newsletters vs blogs (advantages and disadvantages)
* reasons to publish
* 10 steps to success
* essential design elements and tips
* compelling content ideas
* how to boost readership
* RSS feeds and syndication
* revenue raising
* online media kits
* tracking success
* formatting for readability
* choosing a host or tool
* beating the spam filters
* complying with anti-SPAM laws
* real-world case studies

Handouts include useful online resources filtered from the thousands of web sites and newsletters on the subject.

Ideally, participants would follow up their training with Yvette's one-day Online Writing & Editing Workshop.

* for in-house workshops, you need to organise a venue with a trainer's PC, Internet access, whiteboard and data projector (brizcomm can provide for extra fee). You may also like to arrange refreshments and lunch for workshop participants.

Everyone who successfully completes the course will gain a certificate of achievement from brizcomm, the benchmark for online content in Australasia.


WHO SHOULD ATTEND

Anyone wanting to publish a compelling e-newsletter or blog.

Non-techies are welcome - the emphasis is on information rather than technology, although we will discuss delivery and formatting options.

All jargon will be explained and questions and discussion are encouraged.

The workshop will particularly benefit people in government, small business, corporate management, PR, marketing, advertising, sales, IT&T, creative fields, education, journalism and administration.


YOUR INSTRUCTOR

Independent new media journalist Yvette Nielsen speaks from hands-on experience as a content coach, consultant and award-winning writer and sub-editor.

Her own e-newsletter and web site - brizcomm.com.au - won the national Smart Communities category in the 2002 Asia Pacific ICT Awards.

Yvette pioneered specialist web writing training in Australia, wrote a popular weekly web site review column from 1997 and was ABC Radio Queensland's weekly radio "cyber scribe" from 2001 to 2003.

She spent 11 years as a print journalist on Australian and Fleet Street newspapers and magazines before seeing the light of the modem.

After leaving the print-publishing world in 1995, Yvette worked as a freelance writer, editor, marketer, university tutor and lecturer before specialising in online content - planning, structuring, gathering, writing, editing and promoting compelling reader-focused information.

Yvette provides writing and editing coaching, training and brainstorming workshops, content strategies, information architecture, writing/editing, and site and e-newsletter critiques for government and business.

Her long list of clients includes BBC New Media (London), ABC, AAP, ANTA, CSIRO, Westpac, BHP, John Deere, ATO, ABS, AIM, Sun Microsystems, Mincom and Qantas, along with many universities and government departments.

Yvette's international guest-speaking gigs include the BBC's New Media Editorial Conference in London (May 2002), Internet Content West in Los Angeles (June 2001), and Asia Business Forums in Seoul and Singapore (2000, 2001).

She was web writer on a project that won the Australian Financial Review/Telstra Internet Award for Best Software in 1997.

Yvette has a Bachelor of Arts (majoring in Journalism and Government) from the University of Queensland and did a year of a Masters research degree in online communication in 2000 before being invited to embark on her PhD through Queensland University of Technology.

She has a Certificate IV in Assessment and Workplace Training along with extensive experience as a university lecturer and tutor.

Yvette was one of a select group on the Asia Pacific ICT Awards Panel of Experts (Australia) and an Expert Panel member (Content) for the International ICT Awards. Yvette has been a judge for the Australian Schools Web Challenge and the Asia-Pacific Queensland IT&T Awards.

See her client list and background.


THE FINE PRINT

Cancellations require seven working days' notice for refund. Substitutions are permitted.

Invoices must be paid within seven working days of date of invoice. Cheques should be made payable to Brizcomm Pty Ltd or through direct deposit (details on invoice).

Discounts are available to non-profit groups promoting these workshops.

Brizcomm Pty Ltd reserves the right to cancel the workshop and refund bookings if numbers are insufficient.

* Yvette's guarantee - the response from hundreds participants since 1996 has been overwhelmingly positive. If you do not feel you have gained value for money after the workshop, brizcomm pty ltd will refund your fee in full.

Contact me now on 041 771 8683 to book a place at the next workshop or read comments from participants.

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