BRIZCOMM RATE CARD
(as of February 2004)

DEMOGRAPHIC PROFILE

Niche-based vertical portals provide increased visibility, targeted audiences and greater recognition in a confusing global mass market.

Web-weary travellers, tired of wading through the glut of irrelevant information, want easier ways to find relevant, quality content.

Vertical portals, or vortals, provide specialised, filtered information in an easily navigable format.

brizcomm offers advertisers a unique rich niche market.

The site was set up in 1997 as a database for hot-linked site reviews from journalist Yvette Nielsen's weekly column, Surf Club, in Brisbane News lifestyle magazine.

The magazine, distributed free to more than 120,000 higher-income households in inner-city suburbs, attracts a predominantly professional readership mostly within the 25 to 50-year-old age bracket.

Yvette's online version of the column - via her site and weekly e-newsletter - drew a similar readership in the early days.

The column was also previewed on ABC Radio during Yvette's weekly guest "cyber scribe" slot from 2001-2003.

A growing loyal audience has come to expect original, interesting, credible content and attractive, user-friendly design.

brizcomm has continued to draw a growing base of weekly Surf Club readers while attracting new readers through the web content and e-newsletter training and community features of the site (eg forums, free tips, content jobs database and reviews).

Email feedback and online surveys suggest our visitors are web savvy and well educated, ranging from students to seniors.

Many subscribers to the e-newsletter are also site visitors or business people who have attended brizcomm's unique Web Content Workshops (running since 1998) or E-newsletter Workshop (since 2000).

Workshop participants span marketing, law, health, government, writing, graphic design, IT, education and corporate arenas.

Through word of mouth, extensive listings online, speaking engagements and radio guest spots on ABC Radio and 4BC Brisbane, both the site and the free weekly opt-in newsletter have grown rapidly.

The newsletter was first published in January 2000 and typical content includes web content tips, web industry news and trends, site and book reviews, giveaways and humour. View the archives at http://www.brizcomm.com.au/extras/newsletter.asp

Learn more about brizcomm and director Yvette Nielsen -
http://www.brizcomm.com.au/extras/about.asp


ADVERTISING OPTIONS

* all prices quoted are in Australian dollars plus 10% GST

Sponsors' ads on site         

 

brizcomm home page

$200 per month

Elsewhere within site (other than Surf Club)

$100 per month

Sponsorship – Surf Club site reviews

 

NEW channel (newest site reviews)

$200 per month

All other channels

$100 per month

Advertising – in weekly e-newsletter

 

Six-line ad at bottom - see sample at   www.brizcomm.com.au/extras/newsletters.asp

$50 per issue

Electronic commerce

 

Strategic partnerships

Contact yvette@brizcomm.com.au

Online merchants

Contact yvette

   

TECHNICAL AND CREATIVE SPECS

brizcomm home page: 230 pixels X 33 pixels (negotiable)
banner ads elsewhere (including Surf Club): 468 pixels X 60 pixels (negotiable)
Newsletter ads: 10pt Courier New by 5.5" width (ie 65 characters) or six lines in HTML (see newsletter archives for sample)
Resolution: 72 DPI
Maximum file size: 12k
File formats: gif or jpeg
Colour: must use 216 safe colour palette
Looping: maximum 10 seconds
Daughter windows: yes
Technology: Enliven, HTML, Java, Java Script, Shockwave, Flash, RealPlayer, MPEG

AD CONTENT

Brizcomm Pty Ltd will not publish any material promoting hatred or discrimination on the basis of sexual orientation, race, gender, age, religion, class, or physical or mental ability.

We are pleased to accept advertising focused on online content creation or other Internet/technology/media-related topics of interest to our readership. We do not accept advertising for sex sites or "get-rich-quick" programs. We reserve the right to reject advertising.

BANNERS OR SPONSOR LOGOS

Banners can include text, graphics and hyperlinks. brizcomm's graphic designers can prepare your banner for $150. If possible, please provide digital, web-ready images (ie gif or jpeg) and a rough concept (eg ideas for text).

TRAFFIC REPORTS

Current monthly statistics on site traffic (ie visitors) and newsletter subscription numbers can be provided to advertisers on request. We do not charge by CPM (cost per millie/thousand impressions/page views) as we believe in quality over quantity.

TRAFFIC SUMMARY

(as at February 2004)

brizcomm.com.au

Server Activity Totals for Period:

 Total sessions served : 

 10297 

 

 Total hits made on server : 

  95639 

 

 Total page view hits : 

  22758 

 

 Total non page view hits : 

  72881 

 

 Total time spent by all sessions : 

2715451 

seconds 

 Total bandwidth : 

 812005.98

kilobytes  

* source Live Stats

brizcomm e-newsletter subscribers - 1877

(complete HTML pages showing pie charts for age, country, gender and occupation can be emailed on request)

* source vision6.com.au

PAYMENT

Payment must be made in Aussie dollars via cheque, international money order, electronic deposit or credit card at http://www.brizcomm.com.au/shop/

Full payment must be received within seven days of an invoice.

Cheques should be made payable to Brizcomm Pty Ltd and sent to PO Box 2026, Bardon 4065.

Bank details, if paying through electronic funds deposit, are:

Bank - National Australia Bank
Account - Brizcomm Pty Ltd
Branch - Milton - BSB 084 280
Account no - 682 165 928
Australian Business Number - 74 080 981 095

ABOUT BRIZCOMM

Read about the company profile, site background, director, awards and media clippings at http://www.brizcomm.com.au/extras/about.asp

TESTIMONIALS

Read comments from satisfied brizcomm clients at http://www.brizcomm.com.au/workshops/comments.asp?id=1

CONTACT US

To discuss your advertising requirements, email mailto:yvette@brizcomm.com.au or phone 61 7 41 771 8683.


FAQs

What's a hit?

Every element of a requested page (including text, graphics and interactive items) is counted as a hit to a server. Page views, not hits, are the preferred unit of site-traffic measurement as the number of hits per page can vary widely.

What's an impression?

An impression, or page view, is the number of times an ad banner is requested by site visitors' browsers and presumably seen by the user. This term is often used to tell advertisers how many times their banner ad was seen by visitors viewing the page. A common rule of thumb is that about 10 "hits" equals one page impression.

What's CPM?

CPM, or "cost per mille" (French for thousand), means the total cost of 1,000 visitor requests to view an ad (ie the cost for 1,000 impressions).

What's traffic?

Traffic refers to the volume of electronic files distributed to the volume of individual visitors to a web site. Traffic can be measured in terms of hits, page views, sessions or unique users.

* For further information, mailto:yvette@brizcomm.com.au

 

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