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How to click with your visitors

 

Vol. 5, No. 3, 14/10/2004

In this issue:
From the editor, Yvette Nielsen
Web content tip
Save time and money
Email tip
Readers write
The Y Files
Surf Club (web site reviews)
Reader choice
Food for thought
Top links from last issue
Friends and sponsors
New e-booklets
Customised content coaching

Sign up | Home | Contact | Archives | Change address | Training






From the editor, Yvette Nielsen


##first name##

Having endured another Federal election in Australia on the weekend, it's refreshing to hear people talk about something we can all agree on - the unseasonally warm weather.

When it's hot, it's hot - that's a fact. Everyone feels the heat, we can all relate.

Finding common ground is the key to connecting with people, whether at a barbecue, bus stop or web site.

If you want your visitors to hang around, you need to understand and empathise with their problems, needs, interests, values, attitudes and experiences.

Waste their time with self-centric, irrelevant, impersonal, hype-ridden, confusing or pompous waffle and they'll click all right - all the way to someone else's site.


Yvette




Web content tip


How do you give a presentation about the Internet without live Internet access?

You could show static screenshots of web pages in a PowerPoint slideshow but that's not much use if you want to see below the scroll bar, click between links or see animation.

A better solution is to create a personal, searchable cache of web pages on your own laptop using a tool such as ContentSaver. Save multiple pages in one click then search or browse your cache (the 30-day trial costs nothing but you'll need to pay to keep it).

Another useful tool I've been playing with is the no-fee Furl ("file URL"). It also creates a cache of web pages but hosts it on Furl's servers (you need to be online to access them).

Although you can export your pages to your own computer, folder titles are cryptic and graphics are hit and miss (both issues should be fixed in the next version).

* ContentSaver
* Furl




Save time and money


A few comments after last week's public workshops in Brisbane -

"Thank you so much for the fantastic workshop today. I think it's fair to say that we all found it invaluable and we'll be enthusiastically implementing your recommendations in the coming months." - Christine Coomber, Marketing Communications Manager, ourbrisbane.com

"It was an excellent workshop - I learned so much that I can't wait to implement with our ezines!" - Lisa Bresnehan, marcomms consultant, ourbrisbane.com

"Sharp, concise and relevant, Yvette's personable method of getting her message across makes the workshop invaluable for anyone involved in web writing and design." - Communication Officer, State Government

Don't miss out. Final workshops for 2004 (numbers limited) -

* Perth (November 2, 3 and 4)
* Adelaide (November 9, 10, 11)
* Melbourne (November 16, 17 18)
* Sydney (November 30, Dec 1, Dec 2)
* Canberra (December 7, 8, 9)
* Hobart (December 14, 15, 16)

Choose from -
Web Content Management
E-newsletters & Blogs
Online Writing & Editing

See details at -
http://www.brizcomm.com.au/workshops/




Email tip

Ever emailed someone and never heard back? Did you agonise over whether to re-send the message, write a fresh one or write them off?

With email inboxes overflowing with garbage these days, you can't even be sure your message reached your recipients. It might have been filtered out or accidentally deleted. Maybe they're away or changed email address but not deactived the old account.

Tricky, isn't it? When in doubt, pick up the phone or dispatch the snail mail. At least you might get a "return to sender, address unknown" (I can feel an Elvis song coming on...).





Readers write

Margaret Greer reviews a new violence-free shareware game, PathPix.

Send in your brief review of a book, movie, CD or DVD and I'll publish it here.

Email yvette@brizcomm.com.au

Read the review...



The Y Files

Have a Net-related question you need answered quickly but don't have the time, knowhow or patience?

For $10 of your money, I'll give you 10 minutes of my time to answer your question.

We can negotiate a rate for more time-consuming quests.

Email your question to yvette@brizcomm.com.au




Surf Club (web site reviews)


The Great Illusion
http://www.thegreatillusion.com/
Open your mind's eye and enter a surreal world of art, sound and poetry to "unlock the secret path" to life. A song performed by a friend at Woodstock in 1969 inspired Florida-based Victor Kahn to create this intriguing piece of multimedia featuring 35 amazing paintings by Jim Warren.
In a net shell: Think about it.


Lists of Bests
http://listsofbests.com/
You want the best so you can forget the rest. Find the best of lists for books, music and movies in one place plus keep track of which ones you've read, heard or watched. Lists include the BBC's "Big Read: Top 100 books", "the 50 best guy movies of all time", and Q Magazine's "Greatest 100 Albums of All Time".
In a net shell: Shopper's friend.




Police Scanner Broadcasts
http://www.policescan.us/
If you're a sucker for punishment and the cop dramas on tele don't do it for you, listen in to real-live emergency service scanners throughout the US or even a couple in Australia. You never know what you might hear (most use Real Player plug-in or Windows Media Player).
In a net shell: Scan-dalous.

More web site reviews...



Reader choice


The Fred Hollows Foundation
http://www.hollows.org/
Here's a site for sore eyes. Help the Foundation raise funds and be rewarded with an adventure holiday to Nepal, Vietnam or the Northern Territory. The Foundation aims to eradicate avoidable blindness in developing countries and brighten the health outcomes of indigenous Australians.
- submitted by Rhonda






Food for thought

"A word is not a crystal, transparent and unchanged; it is the skin of a living thought, and may vary greatly in color and content according to the circumstances and the time in which it is used." - Oliver Wendell Holmes in 1918.


More quotes & jokes...



Top links from last issue

Modelalisa
http://www.modelalisa.com/

Tolerance.org
http://www.tolerance.org/

Online Interactive Patient Simulators
http://www.nyerrn.com/simulators.htm




Friends and sponsors

Net Guide for Aussie Journos
Find experts, contacts and Net-based sources of Australian facts, figures and background information in Belinda Weaver's guide to Internet information sources for Australian journalists. And keep up to date with what’s new via Belinda's blog.


Ray Shaw's Computer Guide
Ray is Queensland's computer expert. He writes the Help Desk column in Brisbane's "Courier-Mail", runs a free helpdesk via help@im.com.au and publishes a free monthly consumer-based IT newsletter.

WANT TO ADVERTISE HERE?
See the brizcomm rates card




New e-booklets

Coming soon - watch this space or email Yvette with suggestions.





Customised content coaching

Comments from recent coaching clients -

“Yvette created a supportive atmosphere where no question was too stupid to be asked. She was very approachable and easy to listen to – speaking in plain English without any jargon.” - Communication Officer, Brisbane.

"Yvette has the uncanny ability to make complex issues sound simple and interesting at the same time. I couldn't wait to get back to working on our web site - I was left bursting full of ideas." - Senior Communication Officer, State Government

Accelerate the learning curve and save time, money and frustration - book your personalised coaching session with Yvette today.







Remember, this newsletter is shareware. If you found value in it, please forward a copy to a friend or colleague and suggest they sign up. Cheers.

##SEND_TO_FRIEND##

Yvette Nielsen, Editor - phone 61 (0)41 771 8683
37 Hannan Crescent Ainslie ACT 2602 Australia

© 2000-2004 Brizcomm Pty Ltd

We accept no responsibility and disclaim all liability for any incorrect information in articles, sites or events in this newsletter. If links do not work, try again later - sometimes the host server for a listed site might be down temporarily. Privacy policy




------------------------------------------------------------------------

How to click with your visitors
Vol. 5, No. 3 - October 14, 2004


Visit the following link to read this email online.
%%EMAIL_LINK%%

------------------------------------------------------------------------

In this issue::

Weblinks:
Sign up - http://www.brizcomm.com.au/extras/newsletter.asp
Home - http://www.brizcomm.com.au
Contact - mailto:yvette@brizcomm.com.au
Archives - http://www.brizcomm.com.au/extras/newsletters.asp
Change address -
http://www.vision6.com.au/vemail/mail/chk.php?t=e&id=6181402&k=d43ebd2
Training - http://www.brizcomm.com.au/consulting/


From the editor, Yvette Nielsen

##first name##

Having endured another Federal election in Australia on the weekend, it's
refreshing to hear people talk about something we can all agree on - the
unseasonally warm weather.

When it's hot, it's hot - that's a fact. Everyone feels the heat, we can
all relate.

Finding common ground is the key to connecting with people, whether at a
barbecue, bus stop or web site.

If you want your visitors to hang around, you need to understand and
empathise with their problems, needs, interests, values, attitudes and
experiences.

Waste their time with self-centric, irrelevant, impersonal, hype-ridden,
confusing or pompous waffle and they'll click all right - all the way to
someone else's site.


Yvette


Web content tip

How do you give a presentation about the Internet without live Internet
access?

You could show static screenshots of web pages in a PowerPoint slideshow
but that's not much use if you want to see below the scroll bar, click
between links or see animation.

A better solution is to create a personal, searchable cache of web pages
on your own laptop using a tool such as ContentSaver. Save multiple pages
in one click then search or browse your cache (the 30-day trial costs
nothing but you'll need to pay to keep it).

Another useful tool I've been playing with is the no-fee Furl ("file
URL"). It also creates a cache of web pages but hosts it on Furl's servers
(you need to be online to access them).

Although you can export your pages to your own computer, folder titles are
cryptic and graphics are hit and miss (both issues should be fixed in the
next version).

* ContentSaver
* Furl


Save time and money

A few comments after last week's public workshops in Brisbane -

"Thank you so much for the fantastic workshop today. I think it's fair to
say that we all found it invaluable and we'll be enthusiastically
implementing your recommendations in the coming months." - Christine
Coomber, Marketing Communications Manager, ourbrisbane.com

"It was an excellent workshop - I learned so much that I can't wait to
implement with our ezines!" - Lisa Bresnehan, marcomms consultant,
ourbrisbane.com

"Sharp, concise and relevant, Yvette's personable method of getting her
message across makes the workshop invaluable for anyone involved in web
writing and design." - Communication Officer, State Government

Don't miss out. Final workshops for 2004 (numbers limited) -

* Perth (November 2, 3 and 4)
* Adelaide (November 9, 10, 11)
* Melbourne (November 16, 17 18)
* Sydney (November 30, Dec 1, Dec 2)
* Canberra (December 7, 8, 9)
* Hobart (December 14, 15, 16)

Choose from -
Web Content Management
E-newsletters & Blogs
Online Writing & Editing

See details at -
http://www.brizcomm.com.au/workshops/


Email tip

Ever emailed someone and never heard back? Did you agonise over whether to
re-send the message, write a fresh one or write them off?

With email inboxes overflowing with garbage these days, you can't even be
sure your message reached your recipients. It might have been filtered out
or accidentally deleted. Maybe they're away or changed email address but
not deactived the old account.

Tricky, isn't it? When in doubt, pick up the phone or dispatch the snail
mail. At least you might get a "return to sender, address unknown" (I can
feel an Elvis song coming on...).


Readers write

Margaret Greer reviews a new violence-free shareware game, PathPix.

Send in your brief review of a book, movie, CD or DVD and I'll publish it
here.

Email yvette@brizcomm.com.au

Read the review... - http://www.brizcomm.com.au/readerswrite/games.asp



The Y Files

Have a Net-related question you need answered quickly but don't have the
time, knowhow or patience?

For $10 of your money, I'll give you 10 minutes of my time to answer your
question.

We can negotiate a rate for more time-consuming quests.

Email your question to yvette@brizcomm.com.au


Surf Club (web site reviews)

The Great Illusion
http://www.thegreatillusion.com/
Open your mind's eye and enter a surreal world of art, sound and poetry to
"unlock the secret path" to life. A song performed by a friend at
Woodstock in 1969 inspired Florida-based Victor Kahn to create this
intriguing piece of multimedia featuring 35 amazing paintings by Jim
Warren.
In a net shell: Think about it.


Lists of Bests
http://listsofbests.com/
You want the best so you can forget the rest. Find the best of lists for
books, music and movies in one place plus keep track of which ones you've
read, heard or watched. Lists include the BBC's "Big Read: Top 100 books",
"the 50 best guy movies of all time", and Q Magazine's "Greatest 100 Albums
of All Time".
In a net shell: Shopper's friend.




Police Scanner Broadcasts
http://www.policescan.us/
If you're a sucker for punishment and the cop dramas on tele don't do it
for you, listen in to real-live emergency service scanners throughout the
US or even a couple in Australia. You never know what you might hear (most
use Real Player plug-in or Windows Media Player).
In a net shell: Scan-dalous.

More web site reviews... - http://www.brizcomm.com.au/surf/default.asp



Reader choice

The Fred Hollows Foundation
http://www.hollows.org/
Here's a site for sore eyes. Help the Foundation raise funds and be
rewarded with an adventure holiday to Nepal, Vietnam or the Northern
Territory. The Foundation aims to eradicate avoidable blindness in
developing countries and brighten the health outcomes of indigenous
Australians.
- submitted by Rhonda


Food for thought

"A word is not a crystal, transparent and unchanged; it is the skin of a
living thought, and may vary greatly in color and content according to the
circumstances and the time in which it is used." - Oliver Wendell Holmes in
1918.

More quotes & jokes... - http://www.brizcomm.com.au/freetips/



Top links from last issue

Modelalisa
http://www.modelalisa.com/

Tolerance.org
http://www.tolerance.org/

Online Interactive Patient Simulators
http://www.nyerrn.com/simulators.htm


Friends and sponsors

Net Guide for Aussie Journos
Find experts, contacts and Net-based sources of Australian facts, figures
and background information in Belinda Weaver's guide to Internet
information sources for Australian journalists. And keep up to date with
what’s new via Belinda's blog.


Ray Shaw's Computer Guide
Ray is Queensland's computer expert. He writes the Help Desk column in
Brisbane's "Courier-Mail", runs a free helpdesk via help@im.com.au and
publishes a free monthly consumer-based IT newsletter.

WANT TO ADVERTISE HERE?
See the brizcomm rates card


New e-booklets

Coming soon - watch this space or email Yvette with suggestions.


Customised content coaching

Comments from recent coaching clients -

“Yvette created a supportive atmosphere where no question was too stupid
to be asked. She was very approachable and easy to listen to – speaking in
plain English without any jargon.” - Communication Officer, Brisbane.

"Yvette has the uncanny ability to make complex issues sound simple and
interesting at the same time. I couldn't wait to get back to working on
our web site - I was left bursting full of ideas." - Senior Communication
Officer, State Government

Accelerate the learning curve and save time, money and frustration - book
your personalised coaching session with Yvette today.

------------------------------------------------------------------------

Remember, this newsletter is shareware. If you found value in it, please
forward a copy to a friend or colleague and suggest they sign up. Cheers.


##SEND_TO_FRIEND##

Yvette Nielsen, Editor - phone 61 (0)41 771 8683
37 Hannan Crescent Ainslie ACT 2602 Australia

© 2000-2004 Brizcomm Pty Ltd

We accept no responsibility and disclaim all liability for any incorrect
information in articles, sites or events in this newsletter. If links do
not work, try again later - sometimes the host server for a listed site
might be down temporarily. Privacy policy

------------------------------------------------------------------------

 



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