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Online samples
Online reading (skimming) demands a
new form of the journalist’s "inverted pyramid"
technique to capture short attention spans.
Simply converting existing printed material
into HTML does not make for an effective web site
- discerning clients and readers appreciate
the difference between "backyard brochureware" and
professionally written and designed sites.
My own e-newsletter
is an example of what I preach.
Take a look at a few other examples
(I pride myself on delivering error-free content but
have no control over changes since made to structure
or text). The samples show the diversity of my
work rather than the original output -
CSIRO
(information architecture/content writing for new
site under development)
Beaudesert Shire Council (content writing/editing)
John Deere Limited (content writing/editing)
Artist Caroline Magerl (information architecture/content
editing)
Brisbane City Council - Natural Environment
sub-site (collating/writing content)
BHP Steel (critique/advice on site and e-newsletters)
File&Go.com (structuring, writing and
project management)
NRX.com (in-depth critique of existing site and
content strategy for re-development)
Software Engineering Australia (free content
strategy and critique of original site for redevelopment)
Women in Information Technology (information
architecture/content for new site yet to launch and
monthly e-newsletter)
Buziwomen.com (post-development content critique,
editing)
Bowdens Lawyers (structuring, collating
and writing content)
Stolway
Holdings (information architecture/content writing)
Refrigeration
Engineering (information architecture/content)
Southbank
TAFE (corporate content writing)
Katy Edwards Art Enterprises (funding,
structuring, writing and project management for www.brizcomm.com.au/ktyart
(now www.katyedwards.com)
Jellybean Chat (writing online help manual
for winner of Best Internet Software category in 1997
Australian Internet Awards)
Queensland Writers Centre (free content critique
of original site)
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