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Consulting

As an online content coach, journalist, web reviewer, trainer and consultant since 1997, I've seen thousands of web sites and newsletters.

Few measure up to the basic criteria for effective communication - engaging content and reader-friendly design.

My services include -

ONE-ON-ONE COACHING (web writing and editing, e-newsletters, authentic communication, content organisation and creation - to help you develop or improve your site or e-newsletter through one-on-one phone or face consults, small group classes and personal editing and feedback)

WORKSHOPS & SEMINARS (web writing and editing, e-newsletters, authentic communication, content brainstorming, information architecture, content creation, cultural change through communication)

PRE-DEVELOPMENT REQUIREMENTS GATHERING (proprietary questionnaire, content inventory, brainstorming kit, information architecture, facilitating focus group workshops, online surveys, card-sorting analysis)

SITE DEVELOPMENT STRATEGIES (including business objectives, competitive analysis, user experience, structure, design, content ideas, web publishing procedures, style, marketing, technical needs, usability and accessibility guidelines, ROI and metrics, site map, page schema)

GUEST SPEAKING (authentic communication, online content creation, web team or management motivation, why content is queen)


CONTENT CREATION AND EDITING

See my long list of clients or email yvette@brizcomm.com.au to discuss your needs.


SITE AND E-NEWSLETTER CRITIQUES

If you’re wondering how your publication measures up, I can critique it, on a one-off or ongoing basis, for -

  • quality of writing (reader-focused content – not corporate "fluff")
  • flow and structure of information
  • ease of navigation
  • design and usability (user-friendliness of fonts, backgrounds, colours, layout, images)
  • interactivity (chat, polls, message boards, mailing lists)
  • accessibility (to people with disabilities, old computers)
  • use of graphics, animation, audio, video
  • "cobwebs" (dead or broken links)
  • accountability (privacy, feedback, contacts)
  • browser compatibility
  • preparation for registration (submission to search engines and directories)
  • consistency

Review my track record or contact me for a quote (if required, I can also write fresh, purpose-made, web-friendly copy).

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