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Consulting
As an online content coach, journalist,
web reviewer, trainer and consultant since 1997, I've
seen thousands of web sites and newsletters.
Few measure up to the basic criteria
for effective communication - engaging content
and reader-friendly design.
My services include -
ONE-ON-ONE COACHING (web writing and editing,
e-newsletters, authentic communication, content organisation
and creation - to help you develop or improve your
site or e-newsletter through one-on-one phone or face
consults, small group classes and personal editing
and feedback)
WORKSHOPS
& SEMINARS (web writing and editing, e-newsletters,
authentic communication, content brainstorming, information
architecture, content creation, cultural change through
communication)
PRE-DEVELOPMENT REQUIREMENTS GATHERING (proprietary
questionnaire, content inventory, brainstorming kit,
information architecture, facilitating focus group
workshops, online surveys, card-sorting analysis)
SITE DEVELOPMENT STRATEGIES (including
business objectives, competitive analysis, user experience,
structure, design, content ideas, web publishing procedures,
style, marketing, technical needs, usability and accessibility
guidelines, ROI and metrics, site map, page schema)
GUEST SPEAKING
(authentic communication, online content creation,
web team or management motivation, why content is
queen)
CONTENT CREATION AND EDITING
See my long list of clients
or email yvette@brizcomm.com.au
to discuss your needs.
SITE
AND E-NEWSLETTER CRITIQUES
If you’re wondering how your publication
measures up, I can critique it, on a one-off or ongoing
basis, for -
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quality of writing (reader-focused
content – not corporate "fluff")
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flow and structure of information
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ease of navigation
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design and usability
(user-friendliness of fonts, backgrounds, colours,
layout, images)
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interactivity (chat, polls,
message boards, mailing lists)
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accessibility (to people
with disabilities, old computers)
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use of graphics, animation,
audio, video
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"cobwebs" (dead or broken
links)
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accountability (privacy,
feedback, contacts)
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browser compatibility
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preparation for registration
(submission to search engines and directories)
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consistency
Review my track
record or contact
me for a quote (if required, I can also write
fresh, purpose-made, web-friendly copy).
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